The Tokyo American Club has an excellent brand and an amazing image in Japan. Over the last few years, we have seen that recognition dip with the transition from a Non-profit status in Japan to a business.
We are excited about the opportunities for TAC in the marketplace. Please comment below with any ideas you have that can help the Club “generate more” revenue and more business to assure the longevity of the Club.
Thousands of people know the Tokyo American Club. Madame who?
Let’s not stifle the creative juices here. Keep those ideas coming folks.
Back to reality — Sticking to your knitting is recommended by Madame Lafarge.
TAC would have to file for registered name copyrights and these areas may be outside its business registration scope. And it may well be that these names are already registered. But notwitstanding that, what does TAC bring to these businesses? Not much, I opine.
Licensing the registered names might be worth pursuing but this too is highly speculative.
I would follow Madame Lafarge’s advice.
Ms. Monica has an excellent point and Terry White also chimed in — the larger, really significant question is simply “What is TAC’s brand?” Every TAC member should know this and repeat to everybody he or she meets in the world — even three simple words like (just examples) Quality, Excellence, Service, Fun, People etc. Then everything can be built, supported under this branding, including sports clothing licensing, chocolates/cakes/specialty foods licensing, movie and TV tie-ins (more licensing and recurring revenues), Web e-commerce, travel, dining trends, new mobile apps, even TAC consultants managing other hotels or clubs in Japan or Asia (not the other way around).
Thanks Monica – this is a good idea that should be part of a wider marketing strategy. Let me continue to think this through!
TAC needs to get management with business skills and marketing experience.
I see no reason why TAC could not be marketing some type of pastry or treat as the Tokyo American Club brand outside of the club. This could easily be done in department stores or various other sales channels much like “Aunt Stella’s” cookies.